You can attract clients on autopilot, or better yet, make sales, without lifting a finger!
Perhaps you are new to internet marketing, or maybe you have just started a business. If you want to improve the way you receive clients, this post is for you! Who doesn’t want to attract new clients on autopilot?
With today’s online marketing techniques, you can do just that by having a product or a service available for purchase online. Then, by consistently driving traffic to this offer, and having systems in place, you can have this run automatically. Once it’s set up, the clients will come to YOU like MAGIC!
You’ll have an “automatic client machine” that will generate a consistent stream of leads and clients for you on a monthly basis.
How does it work? It’s called lead magnets and sales funnels, and if you’re a creative person, it’s a beautiful thing to be able to spend more time creating and less time contacting potential leads.
I’m all about giving value, I’ll go over the most common lead generators here and give you a basic understanding.
The great thing about advertising online
With traditional advertising, you would typically place an ad in a newspaper or a magazine and hope and pray for responses. There would be no way to really check and see the ROI per dollar spent.
But with advertising online, you can track and see everything, especially what works and what doesn’t. You can analyze what actions gave you the conversion, the cost per lead, and it’s a lot easier to calculate if your investment is working or not, and at what rate.
If your cost per conversion is low, and your profits are good, you can keep an advertisement campaign running for a long time. Likewise, if a costly attempt isn’t working, revise it or eliminate it. You can optimize it, you can tweak and improve the campaign, but for the most part you’ll be attracting clients on autopilot. Bottom line is – You’ll keep making money without having to do a lot of extra work. Sounds cool, right? It is cool!
Here are three examples of common sales funnels:
Advertisement -> Sales page
This is called direct linking. You set up an advertisement banner on a platform like Google Adwords, Facebook, Bing Ads etc. and aim it at your target audience.
You link this banner directly to a sales page where you have info about your offer, a “buy now” button or a contact form.
Advertisement -> Presell lander
Cold leads often have to be warmed up a little more than what an ad and a sales page can do. One way to do that is by using a presell lander.
Usually you would link your ad (Google Adwords, Facebook, Bing Ads etc) to a web page with a review, an article or a video explaining and talking about the offer and the benefits without saying “buy, buy, buy”.
You’ll want to have links somewhere on this page directing the user to the sales page mentioned above.
Advertisement -> Opt in page
Another effective way to warm up your lead is by having an opt in page. You link your ad (Google Adwords, Facebook, Bing Ads etc) to a web page where the user gives you her/his email address in exchange for something free like an ebook, a video training series, an email course or a free webinar.
With this free offer you’ll be able to show a taste of what you can give in terms of value, and you’ll be able to warm up the lead. You will sell later on by having automatic email drips.
You’ll have to do the work of creating the free offer, but you only do that once. You can also have the webinar fully automated by using a pre-recorded webinar replay. Obviously, there are technical elements involved in these techniques and maybe you’ll need someone to assist you. Or you can do it yourself, it’s not too advanced.
There are other ways to drive traffic to your offer, like social media and SEO, but it won’t give you a reliable and a consistent stream of results that you can count on, as with advertising.
Although you can automate some of your social media, it won’t be as automated as advertising. Once you have a working formula that is profitable, all you have to do is scale it by putting more marketing budget into the funnel.
Put these methods into action. Do a little research on these methods and then create your own “automatic client machine”. Thoughts, ideas, questions – share ‘em in the comments!
P.S. Got a friend who’s starting a business or could need some new clients? Share this post – it could really change their whole game!
Now let’s move forward…
– Casper Stang